I asked Chat GPT what…

…it would be if it were to compare itself to another tool.  And you know what it said? It said it would compare itself to a Swiss Army Knife.  Its reasoning?

“I’d be a Swiss Army knife: a multi-purpose tool that can be used for a range of tasks, but still relies on human expertise and creativity to make the most of what I offer.” – Chat GPT

I think that’s a pretty fair estimation.  You might not be able to use a Swiss Army Knife to build a house, but for everyday situations? 

It can and has come in handy for a lot of people. It’s a good tool for the toolbox, and that’s exactly what Chat GPT can be for you.  A nice tool for the toolbox.

I have a lot of cool things to say about Chat GPT over the course of this report.

Non Consensus

One of the best ways to start getting attention with your content is to adopt a non-consensus stance on issues in your market.  Now…

…I’m not saying to be “polarizing” for the sake of being polarizing.  I’m not saying to disagree with consensus opinions, just because you want to be “non-consensus.”

What I’m saying is to think about all the opinions that are pretty standard in your market. 

Pretty cut and dry to the point of being “canned responses” and ask yourself if you agree with all of them.

There’s a pretty good chance you don’t, for whatever reason that might be. 

And if you DO agree with all of them, you have to wonder if those are even your opinions to begin with.

All that being said, when you ask Chat GPT to give you some advice on something, or to give you a list of things, Chat GPT is going to come with pretty unoriginal, consensus suggestions. 

As an example, look at what Chat GPT says when I ask it to give me some good titles for a special report about email marketing:

• Inbox Gold: The Ultimate Guide to Profitable Email Marketing
• The Email Marketing Playbook: Strategies for Higher Opens, Clicks & Conversions
• Email Alchemy: Turning Subscribers into Loyal Customers
• The Science of Email Persuasion: How to Write Messages That Sell
• From Zero to Hero: Mastering Email Marketing for Explosive Growth
• Open, Click, Buy: The Psychology Behind High-Converting Emails
• The Email Empire Blueprint: How to Build a List That Prints Money
• Stealth Email Marketing: How to Sell Without Annoying Your List
• The Million-Dollar Inbox: How Top Marketers Use Email to Drive Revenue
• Email Copy Secrets: How to Write Words That Get Results

Now, you might think…”Hey those are brilliant.”

And you would be wrong.  They are very mediocre and quite overdone. 

They are all variations of titles that have already been done in fact, and therefore don’t really grab people’s attention.

They are exactly what you would expect a special report about email marketing to be titled.

But what happens when I ask Chat GPT to give me some title suggestions that are NOT helpful and the opposite of great titles about email marketing:

• Emails and Stuff: A Guide
• Why Email Marketing is a Thing
• The Boring Book of Email Marketing
• How to Annoy Your Subscribers Daily
• Spam Your Way to Success!
• Click Here! Click Here! Please Click Here!
• Email Marketing: Hope for the Best
• How to Get Unsubscribed in 3 Easy Steps
• The Art of Writing Emails No One Reads
• Why Email Marketing Probably Won’t Work for You

Now you might look at those titles and think they are terrible.  And you wouldn’t be wrong. 

But at the same time…all of them are exactly what people ARE NOT expecting from a special report about email marketing.

They are NON-CONSENSUS. So there is power in that. The next question becomes, “if they will get attention because they are unexpected…

…then is there any of them that I MIGHT be able to use, and tap into that NON-CONSENSUS energy?

That “Spam your way to success” thing sticks out to me. 

So I’ll ask Chat GPT for 10 more in that grain, with the understanding that I will be writing an effective email marketing report:

• “Email Like a Pest, Sell Like a Pro”
• “How to Email Until They Buy (Or Block You)”
• “Why Sending Fewer Emails is for Losers”
• “Annoy Your Way to Profit: The Email Marketing Playbook”
• “They Said ‘Stop Emailing Me’—Then They Bought”
• “The Relentless Emailer’s Guide to Getting Rich”
• “Inbox Domination: How to Be Unavoidable”
• “From ‘Ugh, Not Another Email’ to ‘Shut Up and Take My Money’”
• “If You’re Not Getting Hate Mail, You’re Not Emailing Enough”
• “Send. Send Again. Send Some More.”

And when I look at that list, “The Relentless Emailer’s Guide to Getting Rich” really sticks out to me.

ANd I walk away from this experiment with a title that really sticks out.  I’d go with:

“Spam Kings: A Relentless Emailers Guide to Getting Rich!”

That special report would be about emailing frequently but in a way that my customers would enjoy because the emails would offer value and entertainment.

The point here though, is that I used Chat GPT in a nonconventional way to get to that NON-CONSENSUS title.  And that title will get me more attention because of it.

You can do the same thing. 

Go over to Chat GPT right now, and see if you can push it to non-consensus results that you can use to grab more attention with your content.

Just arguing…

So another thing you can do to spark some great ideas for content, using Chat GPT is get into a debate with the A.I.

You can start something like this quite easily using the following style of prompt:

“I want you to do some roleplaying for me.  I want you to take a definitive stance on something in the online business and internet marketing space.  We can debate on it.”

To which Chat GPT responded:

Alright, I’m taking a hard stance on this:

“Webinars Are Dead—And Anyone Still Doing Them Is Wasting Their Time.”

Look, webinars used to work. Back in the day, you could throw up a PowerPoint, talk for an hour, and make bank. But now? Nobody cares.

Nobody wants to sit through 90 minutes of fluff just to hear a pitch at the end.

People see right through “limited spots available” when it’s clearly pre-recorded.

Everyone is too distracted—why commit to a live webinar when they can just watch a 5-minute YouTube video?

The only people still pushing webinars are the ones selling webinar coaching programs to newbies who don’t know better.

The truth is, you can get better results, faster, by just running a VSL (Video Sales Letter), a killer email sequence, or even aggressive daily emails with short-form content.

Webinars are outdated, bloated, and way too much work for diminishing returns. Anyone still relying on them is just stuck in 2015 marketing tactics.

Change my mind. 😈

Chat GPT even threw in that dumb little devil emoji.  It really gets into the role.

But you can see, where when you force the AI to take a definitive stance on something, it opens the door to debate. 

This debate can often spark some great ideas for your content.

The beautiful thing about this style of content creation is that it will be born in the creative fires of disagreement.  And you can pose it as such in your content.

People are inherently drawn to controversy and disagreements.  They just want to know what they don’t know and they are always interested in differences of opinions.

When you are drawing a blank about what to talk about, this is a fantastic way to spark a topic. 

Bounce off ideas…

There have been several occasions where I have had a conversation with Chat GPT, not to debate but just to have something to bounce ideas off of.

For example, let’s say I’ve been thinking about ways to generate leads for my business OFF LINE for a change. 

Perhaps I’ll strike up a conversation with Chat GPT about it, just to see what it says.

Here’s how the conversation looks:

ME: I’ve been thinking recently about generating some leads for my online marketing business OFFLINE.  What do you think about that?

CHAT GPT:  I think that’s a genius move—and most online marketers are completely sleeping on it.

Everyone is obsessed with digital ads, email funnels, and social media, but offline marketing is wide open because nobody does it anymore. If you can take what works online and apply it where there’s almost zero competition, you can scoop up leads cheaply and with less resistance.

Here are some killer ways to generate leads for your online business offline:

1. Direct Mail (But Make It Smart)

Most people ignore emails, but almost nobody ignores their actual mail.

Send postcards, sales letters, or lumpy mail with a QR code leading to a landing page.

Example: A letter with the subject line “This is the best business advice you’ll get today” + a call to action to scan the QR code for a free training.

And to that I’ll say something conversational like:

ME:  I like that post card idea.  How would that work?  How would I even get addresses for that?

CHAT GPT: Great choice! Direct mail postcards can be a highly effective and underused way to generate leads for an online business—especially if you combine them with digital marketing tactics.

Step 1: Get a Targeted Address List

You don’t want to send postcards randomly. The key is targeting the right people. Here’s how:

1. Buy a Mailing List

Use services like:

• InfoGroup (Data Axle)
• Melissa Data
• USPS Every Door Direct Mail (EDDM) (for local targeting)

You can filter lists by industry, revenue, business size, or even customer interests.

Example: If you’re offering online marketing services to chiropractors, you can buy a list of every chiropractor in your state.

1. Scrape Public Business Listings…

And CHatGPT of course goes on to talk about this in more detail. 

But the point is, I am bouncing ideas off of this AI about my business, and it’s giving me things to think about.  Things that I might actually be able to take…

…and make profitable.

Now do these suggestions require research outside of Chat GPT?  Of course they do.  You can’t trust this thing 100% at all. 

It’s like if your friend who knows some stuff, gave you some ideas…

…you still need to vet those ideas.   Do your own research.  But the point here is that a simple conversation can get you moving again when you are stuck. 

It was not something you had the luxury of before November of 2022.  Now anyone can log on to a free version of Chat GPT and talk about whatever subject they want, and get some reasonably intelligent answers.

So head over to Chat GPT and strike up a conversation.  Are you stuck in business?  Are you wondering how you might scale something that already exists?

Are you having trouble even getting started?  Give this a try.

New directions…

There have been times in my business where I needed a piece of content for an email, or a post on social media, or a video or a podcast…

…and I was just drawing a blank.  I didn’t want to use Chat GPT to write my content, because I don’t really like to use the AI in that way. 

I want to write my own content…

…however, I do believe there are ways to use the AI to help you in business without having it take care of your content.

One way I have been able to spark some great ideas for content, whatever that content might be, is just by asking Chat GPT to tell me something new and interesting about a particular subject.

For example:

Me: Tell me something new and interesting about email marketing

Chat GPT:  Here’s something fresh: “Dark Mode Optimization” is becoming a secret weapon in email marketing.

With more users switching to dark mode on their devices and email clients, brands that optimize their emails for dark mode are seeing higher engagement rates. Why? Because poorly optimized emails can look broken, with invisible text, awkwardly colored logos, or harsh design contrasts that make reading difficult.

How to Optimize for Dark Mode in Email Marketing:

Use Transparent Images – Instead of white backgrounds, use transparent PNGs so they adapt to both light and dark modes.

Choose Dark-Mode-Friendly Colors – Avoid pure black or pure white; instead, go for dark grays and off-whites for better contrast.

Test Across Email Clients – Gmail, Outlook, and Apple Mail all handle dark mode differently. Always preview your emails in different settings.

Use Live Text Over Images – Some email clients invert colors on images, which can mess up branding. Using live text ensures readability.

Set CSS Color Variables – If your emails use HTML, define colors that adjust dynamically for dark and light modes.

Marketers who embrace dark mode-friendly emails are not just improving readability but also creating a more modern, accessible, and visually appealing experience for their subscribers.

Have you tested dark mode optimization in your campaigns yet?

Okay so in this case, Chat GPT is telling me about something I’ve never heard of, “Dark Mode Optimization.”  That was news to me.

So I respond:

ME:  Are you telling me that if I send out a simple email that is text based with black font and a white background, that might not show up for someone who has their computer or mobile device set in Dark Mode?

Chat GPT:  Yes, exactly! If you send a simple email with black text on a white background, it might not appear as expected for someone with Dark Mode enabled. Some email clients, like Gmail or Apple Mail, automatically invert colors when users are in Dark Mode. This can cause the text to turn white on a black background, which might result in…

And it goes on and on.  But the point here is that to be honest with you, I really didn’t even think about “Dark Mode Optimization” and how it might apply to email marketing.

So in that way, Chat GPT brought up something interesting that I can do a little research on my own about and decide if it’s something I want to talk about in a piece of content.

This is a great use case for Chat GPT because I have found it’s pretty good at coming up with interesting things to talk about, as long as I am specific about what I want.

And listen…it comes back to being able to bounce ideas off of somebody (or in this case something) else.

Give this a try and see if it will spark an interesting topic of discussion for you that will lead to a simple piece of content you can use.

What’s your angle?

Another way that I’ve had good success using Chat GPT is by incorporating it into my marketing angles.  Let me give you an example.

Let’s say I am writing an email to my list about this product that I want to promote.  Let’s say the product is going to teach people how to get more traffic to their website.

So I might start the email by saying something like:

SUBJECT LINE: 7 reasons you DON’T need this product…

7 reasons you DON’T need this product…

First, off I want to thank everyone who has picked up Product A so far, and I know that this product is going to serve you very well…

…but I also know that some of you are on the fence.  And to be honest…

…it was a little confusing to me.  The offer was just so good, that it perplexed me why anyone wouldn’t go for it.

So I pulled in my good ol’ buddy Chat GPT to brainstorm why someone wouldn’t want to get more traffic to their website.

You know what it told me?  Well let me give it to you straight from the horse’s mouth…

Chat GPT:  It’s a great question—and one that touches on the psychology of decision-making in marketing. Even when you have a solid offer that seems like a no-brainer, there are still psychological barriers or reasons why someone might hesitate to buy a $20 info product that promises more website traffic. Here are a few possible reasons:

1. Skepticism About the Promise

Even if the product claims to guarantee more traffic, many potential buyers are skeptical. They’ve likely seen similar promises before that didn’t deliver. This could be due to past experiences with products that overhyped results or didn’t live up to expectations.

How to address this? Show proof with testimonials, case studies, or clear data that demonstrate real results. People want to see social proof that others have succeeded using the product.

2. Overwhelm or Information Fatigue

Many people today are inundated with information. They’ve likely bought or considered buying multiple products or services that promised results but just ended up adding to their mental clutter.

How to address this? Position your offer as a simple, easy-to-implement solution that saves them time and confusion. You might also highlight how little time it will take to see results, making it feel more manageable.

3. Lack of Trust

Even if the offer is priced modestly, people may not trust the seller. Trust is a huge factor in online purchases—especially when it comes to something as abstract as “increased traffic.”

How to address this? Build trust by offering a risk-free trial, a money-back guarantee, or even offering a small sample of the content. Ensuring that your audience knows you’re trustworthy and stand behind your product is crucial.

Chat GPT goes on to list 8 in total, but let’s cut it short to keep the length down.

But essentially, what I would do is go on to address every one of those points in the email that Chat GPT brought up. 

I’d either debunk them or I’d use damaging admission and agree that if THIS is your issue, then you SHOULD NOT buy this product.  It’s not for you.

But in this way, you can see that I am actually using Chat GPT as a marketing angle for another way to talk about the product I am promoting.

I’ve also done it in a simpler way.  If the product I am promoting is $50, I might ask Chat GPT what some of the dangers of NOT investing in this $50 product would be for someone who really needs to attain a certain benefit.

Like this:

Me: My $50 info product is going to teach people exactly how to do affiliate marketing successfully.  What do you think some of the dangers are that they will face if they DON’T invest in my product?

CHAT GPT: 

1. Missed Income Opportunities

The biggest risk is simply losing out on the potential to earn more money. Affiliate marketing can be an incredibly profitable business model, but without the right guidance, you might waste months or even years trying to figure things out on your own.

Without a proven system, you’ll likely make costly mistakes that could slow your progress.

You could end up promoting the wrong products, reaching the wrong audience, or using the wrong marketing strategies, which means less money in your pocket.

The $50 investment is small compared to the income potential you could unlock with the right knowledge.

2. Wasting Time on Ineffective Strategies

Time is one of the most valuable resources we have, and the danger of not investing in the product is spending months or years learning the wrong things or using outdated, ineffective methods.

You’ll likely end up spinning your wheels or relying on guesswork, which can waste countless hours.

The product provides step-by-step instructions, saving you time by cutting through the noise and getting you straight to strategies that actually work.

Time spent learning from mistakes could have been better invested in building your affiliate marketing business with the right training.

3. Overwhelm and Confusion

Affiliate marketing can feel overwhelming, especially if you’re trying to piece together information from blogs, YouTube videos, and free courses.

Without a structured roadmap, you risk feeling confused, lost, and unsure of where to start.

This feeling of overwhelm can lead to paralysis by analysis, where you don’t take any action because you’re unsure about the next steps.

The product removes this confusion by offering clear, actionable steps and taking the guesswork out of the equation.

And it goes on to give me 8 in total, but I won’t share them all here to keep this a little shorter.  I would take those and I would incorporate all of it into my email.

And I wouldn’t be shy about Chat GPT.  I’d literally say I had a conversation with Chat GPT.  And it appears that the AI is concerned about people not investing in my product for the following reasons…

…and I’d go on to list them, quoting Chat GPT directly.

I’ve even done it with very low ticket products, by asking Chat GPT what’s the coolest thing I can buy for (whatever the product costs.)  Generally Chat GPT will say things like a hair dryer or a candy bar or something.

And then it’s just easy to say, what do you think would help you more?  A candy bar or a product that could potentially change your life?  You decide!  

Using Chat GPT in this way is a very effective way to incorporate the AI into your promotional strategy with marketing angles.

Wild Bars and Avatars…

Say what you want about a rough Bar with a bad reputation, but one thing about them is you pretty much always know what you’re going to get. 

It’s always the same kind of crowd in places like that.  The rough and ragged crowd.

And there is a power in knowing who you are dealing with.  That’s why when you want to sell things, whether online or not, a customer avatar is very helpful.

I can’t think of an easier way to get more sales, in fact.  Knowing your target market.  It should be ingrained in every book ever written on the subject of marketing and sales.

The better you know them, the easier it is to sell things to them.

And I’ll tell you, I don’t think there is such a thing as “knowing them TOO well.”

I have found that Chat GPT can be of use in this regard.

What you want to do is do your own initial research on your target market.  Comb the Subreddits, the Facebook groups, the YouTube comment sections…

…do your own research and take notes on who these people are.  What they are buying.

And then, take your notes and paste them into Chat GPT.  Ask it to build you a customer avatar based on your notes, and give you any insights that it notices.  Ask you any questions it might have if there are gaps in information.

What you are doing is essentially using Chat GPT as a sounding board for all the data you have collected on your  market.  2 heads are better than one, even if one of them DOES happen to be “simulated.”

You can even use Chat GPT to develop a full blown avatar, complete with age, name, gender, etc.  It can help you see it from a new perspective and identify interesting insights that you might not have noticed.

The caveat to all of this, though, is that you DO NOT use Chat GPT for your initial research.  It makes too much up, to be valuable here.  It makes TOO many assumptions.

Remember, Chat GPT is like that friend of yours that always has an opinion on EVERYTHING, whether they know what they are talking about or not.  A friend like that can be useful in some ways, but not useful in other ways.

SO you really have to be careful here, and make sure that the initial research you do on the market comes from you, and it’s verified by your own field research.

The funnel lab…

One use case for Chat GPT that I don’t hear a lot of people talking about is brainstorming for funnel product ideas.

The scenario is that you come up with a good idea for a digital product.  However, now you need a funnel for that product.  Why?

Well, you want the funnel in place so that you can make more money, for one thing.  Generally, a decent sales funnel will double if not triple your revenue from a digital product.

But beyond that, a good product funnel will allow you to attract more affiliates, which will in turn, make you more money and generate more leads as well.

But that brings us back to our original problem.  YOu have a good product or at the very least a good product idea, but you aren’t sure how to handle the funnel.

This is a situation that Chat GPT can be of use to you.  Take the following conversation I had with Chat GPT as an example:

Me:  Okay I just put together a special report that is all about how to do amazing email marketing.  The problem is I’m trying to figure out a good sales funnel for it.  I’d like to have at least 5 products in the funnel.

Chat GPT:

For a solid sales funnel with 5 products, you want to have a mix of entry-level offers, mid-tier products, and high-ticket items, all of which add value to your customers as they progress through the funnel. Here’s a sales funnel structure that could work well for your special report on email marketing:

1. Lead Magnet (Free Offer)

Product: Free Guide/Checklist/Template

The entry point to your funnel should be a no-brainer, free offer that attracts your ideal audience. You could offer a free resource like a checklist or template that gives people a taste of your expertise in email marketing.

Example: “The Ultimate Email Marketing Checklist: 10 Steps to Craft Irresistible Emails”

This offer should require just an email address to download. The goal here is to collect leads and begin nurturing them.

2. Low-Tier Product (Tripwire or Low-Cost Offer)

Product: Email Marketing Starter Kit

After the lead magnet, present a low-cost product that offers more value and introduces your audience to more of your expertise. You can create a bundle of actionable tools or templates for beginners.

Example: “Email Marketing Starter Kit: Proven Templates, Sequences, and Tips for Beginners” for $19 or $29

This product should feel like an easy yes and give a quick win to your audience. At this point, the goal is to turn a lead into a paying customer.

3. Mid-Tier Product (Core Offer)

Product: Special Report on Email Marketing

Since your special report is central to your funnel, this is where you can introduce it. You could price it at a mid-tier range, say $49 or $99, positioning it as an in-depth guide with advanced strategies, case studies, and insights that go beyond your free content.

Example: “The Complete Guide to Writing Emails That Convert: Special Report” for $49

This should provide a solid amount of value that helps your audience improve their email marketing and establishes you as an authority.

4. High-Tier Product (Coaching or Course)

Product: Email Marketing Masterclass or Coaching Program

After customers have seen the value in your report, you can offer a more comprehensive and premium product like an online course, membership, or one-on-one coaching.

Example: “The Email Marketing Masterclass: From Novice to Expert” for $297 or “Personalized Email Marketing Coaching: One-on-One Strategy Session” for $497+

This is where you can dive deep into advanced email marketing strategies and offer personalized feedback or coaching to help people achieve their specific goals.

5. High-Ticket Product (Done-for-You Service or VIP Program)

Product: Done-for-You Email Marketing Service

The highest-value product in your funnel could be a done-for-you service, where you manage email campaigns for clients, write their email sequences, or offer full-scale email marketing management.

Example: “Done-for-You Email Campaigns: Complete Email Marketing Strategy & Execution” for $3,000+ or a high-end VIP service

This could be a perfect fit for high-level clients who want to save time and get expert results without having to manage it themselves. At this stage, your customers are highly qualified and ready to invest.

Okay, so as you can see, Chat GPT responds with a full funnel suggestion here.  It actually had even more feedback on this, with things like funnel flow and tips…

Now as far as its suggestions, it’s not the exact thing that I would go for personally.  And next what I would do is nitpick individual pieces I might not like. 

I do this, so that I can get something that fits better with what I want.  Simple brainstorming for each area.  I suggest you do the same if you want to use Chat GPT for this purpose.

For example, Chat GPT has the Mid-Tier offer as a special report on email marketing for $49 bucks.

And the low ticket offer is a starter kit.  Personally, I think this is backwards.  The information based product should be the low ticket and the DFY kit should be the Mid ticket.

But more importantly, what do we have here when we break it all down.  Well, I’ll ask Chat GPT to do that for me:

Me: Okay can you just break all these suggestions down in a simple list for me?  No examples.  Just the thing itself.

Chat GPT:

1. Lead Magnet (Free Offer)

Free Guide/Checklist/Template

2. Low-Tier Product (Tripwire or Low-Cost Offer)

Email Marketing Starter Kit

3. Mid-Tier Product (Core Offer)

Special Report on Email Marketing

4. High-Tier Product (Coaching or Course)

Email Marketing Masterclass or Coaching Program

5. High-Ticket Product (Done-for-You Service or VIP Program)

Done-for-You Email Marketing Service

Alright so we have a Checklist, a Starter Kit, a Special Report, A Masterclass, and a DFY Email Marketing Service.

Next, I’d ask for some different options at each level. Same thing.  No examples, just a few things listed at each level:

Me:  Can you give me some different options at each level. Same thing.  No examples. Just a few things listed at each level.

CHAT GPT:

Sure! Here’s a list with different options at each level:

1. Lead Magnet (Free Offer)

• Free eBook/Guide
• Free Webinar or Training
• Free Email Course
• Free Template/Tool

2. Low-Tier Product (Tripwire or Low-Cost Offer)

• Low-Cost Template Bundle
• Mini-Course or Workshop
• Cheat Sheet or Resource Pack
• Quick Start Guide

3. Mid-Tier Product (Core Offer)

• Detailed Report or Whitepaper
• In-Depth Video Course
• Email Sequence/Template Pack
• Case Study or Success Guide

4. High-Tier Product (Coaching or Course)

• Masterclass or Advanced Course
• Group Coaching Program
• One-on-One Coaching Session
• Monthly Subscription for Ongoing Support

5. High-Ticket Product (Done-for-You Service or VIP Program)

• Done-for-You Email Campaigns
• Full Email Marketing Strategy and Implementation
• VIP Consulting or Strategy Session
• Premium Done-for-You Email Automation Service

So we see Chat GPT is trying to help us brainstorm at different levels of the sales funnel.  Remember, if you have a problem with a certain thing, you can tell the AI that you don’t like THIS idea or THAT idea because of THIS thing or THAT thing…

…and it will give you more suggestions working around your input.

This is a good way to use Chat GPT. Remember, it doesn’t really have a lot of original ideas.  So if you are looking for unique ideas for products in your funnel…

…you really have to push it to come up with something outside the box.

But still…really nice use case when you are drawing a blank on how the heck to expand your offers into full product funnels.

Not sure what’s going on here…

I don’t know about you, but for me, it seems like every single day as an entrepreneur brings a new problem…a new challenge…a new obstacle.  And after years of doing that?

You just get used to it.  It’s par for the course.  You just have to become a problem solver, and I think that becomes one of your greatest skills as a business owner.

However, what I have found is that Chat GPT can be a pretty good sounding board to bounce problems off of.  I’m not saying it always gets it right.  But it can sometimes add new insight to a problem.  Shed some new light…give a new perspective…

I look at it like Chat GPT is kind of this avatar of a whole bunch of people in my market.  Vendors, business owners, customers…

…Chat GPT has been trained on writings and input from all those sources, so it kind of represents an imperfect  “collective opinion” if you will.  Let me give you an example of what I mean.

Let’s say I’m having a problem with my business.  I’m running solo ads and I’m getting opt-ins, I’m getting opens, but my click throughs are down and my sales are non-existent. 

Let’s see what Chat GPT thinks about this problem:

ME: I have a problem in my business, I’d like to get your opinion on.  I’m running solo ads and I’m getting opt-ins, I’m getting opens, but my click throughs are down and my sales are non-existent.  Feel free to ask me any questions you might have if I am not being specific enough for a good answer to solve the problem.  But just one question at a time, please.

Chat GPT: Got it.  My first question: What does your email sequence look like after someone opts in? (How many emails, what kind of content, and how soon do you pitch the sale?)

ME: It’s a 10 email sequence.  Story driven emails with a mix of marketing angles and a variety of soft and hard pitches.

CHAT GPT:  That sounds solid in structure. Next question: Are the links in your emails getting clicks at all, or are they being ignored completely? (Are you seeing low CTR across the board, or are certain emails performing better than others?)

Okay…I’ll stop this example here, for the sake of not making this too long, but you get the point.  No matter what the problem is within your business, you can use Chat GPT as a sounding board to troubleshoot it.

It’s not always going to have the perfect solution, but it can sometimes really be helpful.

Data, data, data…and refinement…

This is often overlooked, but you can actually use Chat GPT to save quite a bit of time cleaning up data for you. 

For example, I can look at this list of top ranked movies on Rotten Tomatoes for 2025 and it’s got quite a bit of information surrounding each movie.

The top 3 look like this:

Eephus

Tomatometer: 100%

#1

Critics Consensus: Revealing character through the rules of the game, Eephus is a bittersweet baseball outing thrown at a perfect pitch.

Synopsis: As an imminent construction project looms over their beloved small-town baseball field, a pair of New England Sunday league teams [More]

Starring: Keith William Richards , Cliff Blake , Ray Hryb , Stephen Radochia

Directed By: Carson Lund

The Ugly Stepsister

Tomatometer: 98%

#2

Critics Consensus: Taking a hammer and chisel to a quintessential fairy tale, The Ugly Stepsister’s masterful application of gore and subversion are the stuff that nightmares are made of.

Synopsis: In a twisted take on the classic Cinderella story, ‘The Ugly Stepsister’ follows Elvira as she battles to compete with [More]

Starring: Lea Myren , Thea Sofie Loch Næss , Ane Dahl Torp , Flo Fagerli

Directed By: Emilie Blichfeldt

Black Bag

Tomatometer: 97%

#3

Critics Consensus: Sleek in design and spiked with dry wit, Black Bag is an exemplary espionage caper that lets movie stars like Cate Blanchett and Michael Fassbender do what they do best — light up the screen.

Synopsis: BLACK BAG is a gripping spy drama about legendary intelligence agents George Woodhouse and his beloved wife Kathryn. When she [More]

Starring: Cate Blanchett , Michael Fassbender , Marisa Abela , Tom Burke

Directed By: Steven Soderbergh

Okay, that’s finer but I can copy and paste that whole list into Chat GPT and ask it to just give me a list of the movie titles:

ME: Can you eliminate all information except the movie titles? [then pasting in all movie data for the top 3 movies above]

CHAT GPT:

Eephus

The Ugly Stepsister

Black Bag

Maybe that sounds useless to you, but I promise it’s not.   It can actually save you a lot of time, sifting through data.  Especially if you want just a section of data but you have a ton more. 

It’s a way to create a new list of your own making from an existing list.  I can do the same thing again but refine my prompt:

ME: Can you do the same thing for this list of 20 movies?  And also only give me movies that have favorable rotten tomatoes scores above 90%

Then I paste a massive amount of metadata for each movie into Chat GPT…and it returns with the following list for me…

CHAT GPT: 

Eephus

The Ugly Stepsister

Black Bag

Misericordia

My Dead Friend Zoe

Companion

One of Them Days

Paddington in Peru

The Colors Within

The Damned

Bring Them Down

Then I could say:

ME: I need them numbered with directors names.  Can you refine please?

CHAT GPT: 

1. Eephus – Carson Lund
2. The Ugly Stepsister – Emilie Blichfeldt
3. Black Bag – Steven Soderbergh
4. Misericordia – Alain Guiraudie
5. My Dead Friend Zoe – Kyle Hausmann-Stokes
6. Companion – Drew Hancock
7. One of Them Days – Lawrence Lamont
8. Paddington in Peru – Dougal Wilson
9. The Colors Within – Naoko Yamada
10. The Damned – Þórður Pálsson
11. Bring Them Down – Chris Andrews

And we see that this is a fairly simple data entry style task that might have taken me 15 minutes to perform myself, but I was able to do it in just a minute or two with Chat GPT.

But it’s pretty good at sifting through data and refining lists to one of your own design.

You can easily use this to sift through marketing data for the same kind of results.  It’s a great way to save time.  And you can again use it as a sounding board in some cases here…

…to see if it is observing something you didn’t notice.

Think about it.  If I type in “Email Marketing” on Youtube and then cut and paste the top 20 videos that come up into Chat GPT, and ask it to eliminate everything but the titles and the lengths…

…then I ask it for insights and commonalities between the videos on my list…

…I might start a conversation that could lead to profit for me.

Map to the Gap…

It wouldn’t be right for me to talk about Chat GPT and not talk about its unique ability to find gaps in markets. 

The reason why I believe it can excel at this is simply because it’s good at analyzing data and finding patterns.  Now…

…it’s not perfect.  It has to be combined with human creativity.  But as a sounding board for coming up with USPs and finding gaps in markets?  It’s pretty darn helpful.

Let me give you an example of what I’m talking about here:

Me: Are you familiar with the business opportunity market?  Let us speak conversationally now.  No bullet points or drawn out outlines.

Chat GPT:  Yeah, I know the business opportunity market pretty well. It’s a wild mix of gold mines and landmines—people looking for side hustles, passive income, and ways to escape the 9-to-5, but also a breeding ground for hype, scams, and unrealistic promises.

Are you looking to get into it, or are you already playing the game?

ME:  The following are the top 10 revenue generating products on WarriorPlus right now which is a business opportunity market platform.  When you look at this list, what are some commonalities and insights you can give me about this list? [This is followed by the list mentioned]

CHAT GPT:  Looking at this list, a few things stand out about the top-selling products on WarriorPlus right now:

1. AI is Dominating

At least half of these products are AI-related, showing how strong the demand is for tools that automate tasks, generate content, and create digital assets. People in the biz-op space love automation and “done-for-you” solutions, and AI is the latest gold rush. If a product has “AI” in the name, it’s already got an edge.

2. PLR (Private Label Rights) is Still a Big Deal

Two products here—ChatGPT’s AI image generation PLR and the Internet Marketing Mastery PLR kit—show that resellable content is still in high demand. People want digital products they can quickly flip and sell as their own without having to create something from scratch.

3. Passive Income & Publishing

The “10 Passive Income Methods for Solopreneurs” and “AzonKDP” (an Amazon Kindle Direct Publishing AI tool) show that the dream of making money while you sleep is alive and well. People are still hunting for ways to make money online without heavy lifting, and publishing is seen as a low-barrier, scalable way to do it.

4. Lead Generation & Sales Focus

“Lead Hero” is all about building an email list, which is a timeless strategy in online marketing. No matter how much platforms and algorithms change, email remains king in direct response marketing. This product’s presence in the top 10 suggests people are still struggling to grow and monetize their lists—meaning there’s always demand for better strategies and tools in this space.

5. Video & Kids Content

The “Kids Video Empire” product is interesting. It taps into the massive demand for kid-friendly digital content, which is booming thanks to platforms like YouTube and Amazon Kids. Plus, video-based businesses are on the rise, with AI making it easier than ever to create and edit video content.

6. “New & Exclusive” Hype Works

Several of these products use FOMO-driven language: “72-Hour Limited PLR,” “LIVE AI,” “One Platform for Much Needed Branded Apps.” This kind of wording triggers urgency and exclusivity, which are classic biz-op marketing tactics. People in this space don’t just want a product—they want to feel like they’re getting in early on a trend before everyone else.

Takeaways

If you’re looking to create or promote a product in this space, AI and automation are the strongest angles right now.

PLR and resell rights are still moneymakers because people want ready-made assets to flip.

Passive income and publishing are hot, especially if the process looks simple and hands-free.

Lead generation and sales tools always sell because every marketer needs traffic and conversions.

Hype and urgency still drive sales—people want cutting-edge, limited-time opportunities.

Would you say this matches what you expected, or did anything surprise you?

ME: Do you see any gaps?  Or do you have any insights on what might make a good USP for a series of products?

CHAT GPT:  Yeah, I see a few gaps that could be opportunities, especially if you want to stand out with a strong USP.

1. AI is Everywhere, But It’s Mostly Generic

Most of these AI products focus on broad, high-level capabilities—image generation, video calls, branded apps. But there’s a huge demand for niche-specific AI solutions that solve very specific problems.

Potential USP: Instead of a general AI tool, create an AI that’s laser-focused on a single audience (e.g., “AI for Coaches to Automate Client Follow-ups” or “AI for Etsy Sellers to Write Product Listings”). People love hyper-targeted solutions because they feel tailor-made.

2. Not Enough Done-For-You Content in Hot Niches

PLR is still a strong market, but most of it is recycled internet marketing content. The gap? PLR in high-demand, non-marketing niches—like personal finance, self-improvement, relationships, fitness, spirituality, or even kids’ education.

Potential USP: “High-Quality, AI-Enhanced PLR for the Hottest Niches Outside of Internet Marketing” (e.g., AI-generated planners, courses, or eBooks on trending personal development topics). You’d be giving buyers something they can sell in evergreen, mass-market niches.

3. Video is Underutilized in the Biz-Op Space

We see “Kids Video Empire,” but otherwise, there’s no strong video-centric product in this list. People consume more video than ever, but many marketers still struggle to create engaging content.

Potential USP: “AI Video Funnels”—a tool that auto-generates short-form video sales funnels for social media, email marketing, and YouTube. Imagine a product that creates entire video-based sales campaigns using AI. That would crush it.

4. No Strong “Hybrid” Biz Models

Most of these products are either digital-only or AI-powered automation—but there’s little that blends digital and physical business models. There’s a ton of demand for business models that aren’t just about selling digital files.

Potential USP: “AI-Powered Local Business Side Hustles”—a course or software that shows people how to use AI to start real-world, hybrid businesses like AI-assisted print-on-demand, AI for local service marketing, or AI-powered lead gen for small businesses.

5. Most Products Still Target Newbies

Biz-op products tend to target beginners, but experienced marketers also need solutions—especially scalable, high-ticket ones.

Potential USP: “AI-Driven Business Scaling Systems”—instead of another “make money online” starter kit, create something for people who already have traffic, leads, or sales but need automation, optimization, and scale. This could be an AI-enhanced high-ticket coaching funnel, advanced email automation system, or an AI-based ad scaling tool.

Big Picture Strategy: “The AI Business Suite”

Instead of selling one AI-powered product, you could position a series of products under a single umbrella:

The AI Business Suite – A Collection of AI Tools to Automate and Scale Any Online Business

Each product would target a specific pain point:

AI List Hero – An AI-powered email funnel creator

AI Video Sales Pro – Instantly generate video sales pages

AI Content Domination – AI-powered blog & social media auto-poster

AI Funnel Builder – Auto-create high-converting sales funnels

By packaging multiple AI tools together, you position yourself as the one-stop shop for entrepreneurs who want to automate and scale their online businesses.

Would something like this fit your vision, or are you thinking about a different kind of product angle?

Okay, so we can see that a lot of what Chat GPT says here is wild assumptions that just are not true.  But we have to remember we gave it limited data on the situation.

What I find to be helpful is when I remind it of certain facts.  And steer it in a direction that makes sense.  Also, I am really looking for the bits of information that I find intriguing.

That’s where the human creativity has to come in.  One thing interesting I noticed here is that Chat GPT said:

“Most Products Still Target Newbies”

Now that is very true.  ANd for good reason.  There is a lot of more “newbies” than advanced marketers, and also the business opportunity market is generally a market of newbies. 

Once they graduate from being a newbie, they also generally graduate from the “bizop” market.  Not always, but many times.

That being said, this is still a valuable insight to me.  Why?

Because even though the market is mostly people who have achieved little actual success…

…many of them are not TRUE newbies.  Many of them are people who have been around for a while, and they have bought many products.  They are always searching for the NEXT gold nugget.

That next piece of hidden information.

SO a product that is saying it is geared at advanced marketers because it’s full of secret strategies that newbies aren’t ready for and can’t handle…

…well that will actually appeal to a lot of those folks who aren’t true newbies, but are still looking for new gold nuggets of information.

It’s like forbidden fruit.  People always want what they can’t have.

So in that way, I believe Chat GPT has helped us uncover a decent angle for a USP here.  But again…

…you see what I had to do.  I had to use human creativity.  Still, this is a nice use case for this tool.

The creepy line?

Many people have heard of this phrase “The Creepy Line” so I won’t go into it too much, but just so we are all on the same page:

“The Creepy Line” refers to the point, or threshold, beyond which a company’s actions or data collection practices become unacceptable and cause a feeling of unease or fear in users.

So essentially, people feel like they are being “spied on” way too much.  That’s the creepy line.

I first learned about it watching an interview the founders of Google gave many years ago.  They said back then that they weren’t interested in crossing the “creepy line.”

Boy did THAT not age well, lol.  Anyways…

I think that with the advent of AI, “the creepy line” kind of takes on a whole new dynamic.  This thing has the ability to monitor and analyze you in real time.  And yeah…that can be a little creepy.

However, it can also be used to your advantage.  Chat GPT has a couple of features that you can use to boost its usefulness, and I’m not telling you to use them…

…that’s a decision everyone must make for themselves…

…but I would be remiss if I didn’t at least tell you about them.

First there is the “Customize Chat GPT” feature.  It’s in the Customize Chat GPT menu category.  It allows you to set preferences for Chat GPT through a series of prompt boxes.

One) What should ChatGPT call you? (your name)

Two) What do you do? (it’s asking what you do for a living, like your job or business)

Three) What traits should ChatGPT have? (you can essentially control Chat GPTs personality with this prompt)

Four) Anything else ChatGPT should know about you? (you can give it additional information you think will be generally relevant for all your conversations.)

Filling all this information out, can make a pretty big difference when it comes to the kind of results you are going to get with this AI.  It’s going to be more focused and centered on the kind of information you will generally be looking for.

The second one is a little more creepy.

Chat GPT has a memory feature that allows it to remember all of your conversations.  This is in Settings > Personalization > Memory.

In Open AI’s own words: Turning on the “memory” functionality will allow ChatGPT to become more helpful as you chat, picking up on details and preferences to tailor its responses to you.

Again, these are features that you can use, or not use.  It’s up to you.  They can be considered a little creepy, especially the “memory” but…

…they can also increase the usefulness of the tool.

I know one marketer who actually fed Chat GPT all of their journals just so it knew their mind better, and was supposedly able to help them come up with solutions and insights WAY better because of it.

So check these out, and decide if you want to take this tool to the next level, or if you aren’t interested in crossing some “creepy line…”

…I’ll completely understand, regardless of what you choose.  And with that…

Roads?  Where we’re going…

“Roads?  Where we’re going we don’t need roads.” -Doc, Back to the Future

Remember that famous line from the end of Back to the Future?  Great line.  Perfect ending to an iconic film, as the time traveling Delorean lifts up off the road and literally FLIES into the future!

That film is so freaking popular, even to this day.  But you know why I think it is?  It’s because it’s a film of moments.

Yeah, in Back to the Future if this doesn’t happen…

…then THAT doesn’t happen.  If THAT doesn’t happen then THIS doesn’t happen.  The whole movie is like that…

…and it keeps us on the edge of our seats.  Amazing.

But you know what?  Your business?  It’s the same way.  A series of moments.  And you get to decide how you handle each one.  Make the wrong move…

…and maybe it doesn’t go your way.   Make the right move?  And it does.  Pretty scary when you think about it…for some people…

…it’s scary enough to paralyze them and they don’t make ANY real moves.  They don’t take advantage of ANY of their moments.

This report about Chat GPT…they are practical nuggets.  Ways that you can use this tool to benefit your business, extremely and profoundly.

But you know what?

It only matters if you take your shot.

Capture the moment.  The only way to REALLY lose is by not doing anything, because you know exactly what will happen when you do that…

…nothing.

Don’t let that be you.  Don’t be that guy.  Go get it!

And I’ll see YOU in the land of milk and honey baby!